Advertising & SEO

Run smart ads. Measure what matters.

PPC-first growth: we set up clean tracking, launch focused campaigns, and keep a steady cadence of optimizations so your ad dollars pull their weight. Simple plans, clear metrics, and creative that matches intent.

What we run

• Google Ads: Search, Shopping, Performance Max
• YouTube: skippable/non-skippable, remarketing
• Meta & TikTok: prospecting + retargeting
• Microsoft (Bing) Search & Shopping
• Remarketing & branded search defense
• Lightweight SEO: on-page fixes & basics

What we handle

• Conversion tagging, pixels, and GA4 events
• UTM standards and source attribution
• Product feeds & catalogs (titles, GTINs, images)
• Keyword strategy, negatives, match types
• Ad copy & creative iterations
• Budget pacing and bid strategy tuning

Optimization loop

• Weekly search term reviews & negative adds
• Ongoing ad tests (headlines, hooks, CTAs)
• Bid & budget adjustments by goal (CPA/ROAS)
• Audience & placement refinements
• Landing page alignment & speed checks

Reporting (kept simple)

• Weekly snapshot: spend, clicks, conv., CPA/ROAS
• Monthly readout: wins, losses, next tests
• Shared scorecard with definitions (no jargon)